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Putting CX priorities into practice



In an era where putting the customer at the heart of all it does, it is of paramount importance that brands adapt to the demands of this new reality. A customer-centric mindset is not just a nice-to-have, but also a key strategic differentiator.

Investing in CX is the bedrock upon which retaining customers and delivering value is built. Sample these stats:

  • – Per Forrester, 41% of customer-obsessed companies achieved at least 10% revenue growth in their last fiscal year, compared to just 10% of less mature companies.
  • – According to Gartner, 80% of organizations expect to compete mainly based on CX.
  • – PwC research indicates 73% of customers pinpoint CX as the number one thing they consider when deciding whether to purchase from a company.

Clearly, especially when paired with advances powered by generative AI, CX transcends conventional boundaries, enabling hyper-personalisation at scale. This innovation fuels proactive customer service, seamlessly adapting to evolving behaviours and expectations. Businesses gain a competitive edge by harnessing real-time insights, optimizing processes, and crafting bespoke experiences that resonate deeply with individual preferences.

Moreover, the marriage of CX and generative AI catalyses innovation cycles, fostering agile responses to market shifts. It empowers businesses to not just meet but exceed expectations, fostering loyalty and advocacy. This transformative fusion aligns organizational goals with customer needs, propelling brands to the vanguard of their industries while setting new benchmarks for exceptional customer-centric strategies.

It is these transformative shifts that will be spotlighted at the Delhi-NCR edition of Team Marksmen Network’s CX Transformation Conclave, to be held on 7th December 2023 in Gurugram.

A coalescence of senior industry leaders and seasoned experts will deliberate on all things CX and highlight how thoughtful strategies can bring clearly defined business outcomes to life.

Offering his thoughts ahead of the event, Sharad Gupta, Co-Founder, Team Marksmen Network, said, “Customer experience isn’t just a strategy; it’s the heartbeat of every successful organisation, regardless of size or industry. It’s the magnetic force that draws people in and keeps them coming back. At its core, CX is about weaving magic into every interaction, crafting moments that customers cherish. Whether you’re in tech, hospitality, or retail, a delightful CX isn’t a luxury; it’s a growth catalyst. It transforms one-time buyers into lifelong advocates and turns a good business into an exceptional one. Embrace it, nurture it, and watch your organisation bloom into something truly extraordinary.”

To know more about this unique initiative, write to us at

About Team Marksmen

Through an array of bespoke industry-centric knowledge platforms, using a variety of formats, such as Roundtables, Summits & Conferences, Workshops, and Recognition Ceremonies, Team Marksmen helps senior industry decision makers navigate through issues of critical importance and informs their world-view for better decision-making.

Team Marksmen has successfully executed more than 20 events with 300+ domestic and international B2B and B2C brands, helping businesses across industries create opportunities to engage audiences through on-ground and virtual experiences.

The organisation empowers industry leaders by providing them with insights, ideas, and opportunities that fits their unique industry and context. Through content shared via its flagship website, Marksmen Daily, and print magazine ‘in Focus’ focused on business, leadership, and lifestyle, they help advance the practice of management. Their latest venture, Marksmen Media, is a comprehensive digital marketing agency that helps brands craft bespoke success strategies.

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