Past- Chief Strategy Officer, South & Southeast Asia, Grey Group
Present- Group CEO India and South Asia, FCB
FCB has announced leadership succession updates for its operations in India and South Asia. Rohit Ohri, the current chairman and CEO, has been promoted to the role of FCB Global Partner, while Dheeraj Sinha has been appointed as the Group CEO for India and South Asia. Sinha is set to assume his new role in November and will report directly to FCB’s Global CEO, Tyler Turnbull.
Sinha joins the agency from Publicis Groupe, where he currently serves as CEO of Leo Burnett South Asia and chairman of BBH India. While there, he led the business transformation across Leo Burnett, Leo Burnett Orchard, BBH, Publicis Business and Publicis Health.
Under his leadership, Leo Burnett transitioned from a mid-tier agency to a leading agency in India and almost doubled its size, with 30% of its revenue driven by new clients such as PepsiCo, IKEA, Airtel, Spotify and many others. He has also held several other leadership roles throughout his career, including Chief Strategy Officer of South & Southeast Asia at Grey Group, where he fostered a culture of strategy at Grey APAC.
Sinha joined FCB officially in November and will work closely with Ohri to ensure a smooth and seamless transition across the agency’s many offices, people, clients and partners in India.