Tilt Brand Solutions has promoted Adarsh Atal to the position of Chief Creative Officer, a significant step up from his previous role as Executive Creative Director. This appointment marks a notable development in the company’s creative leadership.
Adarsh Atal has been with Tilt Brand Solutions since 2019. He will continue to report to Shriram Iyer, Group Chief Creative Officer, Quotient Ventures.
Commenting on this development, Shriram Iyer said, “Adarsh has consistently delivered engaging pieces of work on some of the biggest brands in the country. His commitment to problem solving and the diligence and rigour he backs it up with, make him a natural choice for leading the creative mandate at Tilt. His popularity amongst his peers and his willingness to roll up his sleeves make him the team player we need, to helm this responsibility”.
Speaking of his new role, Adarsh Atal said, “The last four years at Tilt have been a massive learning experience for me. Not just on the creative front, but also on how imperative a great culture is to do great work. At Tilt, while we wear our work as a badge of honour, we also take a lot of pride in what goes on behind the scenes to create the work. I am looking forward to continuing to do my bit towards getting this immensely talented bunch the growth, fame and joy that their great work deserves”.