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Colgate: India’s No.1 Oral Care Brand

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Colgate is a caring, innovative growth company that is reimagining a healthier future for people and the planet. Throughout its remarkable journey of 83 years in India, Colgate has spread smiles, delighted its consumers, and forayed into newer categories of oral and personal care products and innovations across its Colgate and Palmolive brands. 

As the leading oral care brand in India, Colgate has endeavoured to spread awareness and enable easier access to oral care across the country for many years, a commitment encapsulated in its Keep India Smiling Mission. Through continuous innovations and dedication, Colgate strongly believes in providing consumers with a better future they can smile about.

Brand USP 

 We are Colgate, a caring, innovative growth company that is reimagining a healthier future for our people and our planet. 

Throughout its remarkable journey of 83 years in India, Colgate has spread smiles, delighted its consumers, and forayed into newer categories of oral and personal care products and innovations. Colgate products are an essential part of our consumers’ lives and today, more than ever, it is redefining the way we view oral health and hygiene.

Colgate believes that ‘Everyone deserves a future they can smile about’. In its continuous endeavour to keep India smiling, Colgate, through its Keep India Smiling Mission, is committed to providing foundational support to over 20 million people every year to create a meaningful impact in the lives of people. The programs under this mission offer oral health education, free dental check-ups, and support community initiatives such as providing better water accessibility, and women empowerment and livelihood programs. The Keep India Smiling Foundational Scholarship program helps thousands of deserving people who lack the resources to pursue their dreams in the fields of sports, academics, and community betterment, by providing foundational support in the form of scholarships and mentorship. 

Colgate in partnership with Indian Dental Association has also been conducting free dental checkups since 2004, under its annual Oral Health Month program. OHM facilitates dental check-ups through dental professionals in mobile vans and camps across the country, and in the last 16 years, it has benefitted over 40 million people across India. 

Our equity campaign – ‘Smile karo aur shuru ho jao’ or ‘Get started with a smile’, expresses Colgate’s message of hope and optimism through the positive power of a smile and is based on the cultural insight of India’s optimism and a ‘never say never’ attitude we Indians have. Smile karo aur shuru ho jao inspires hope and courage in people by bringing alive stories of people who choose to conquer their circumstances with their optimism and self-belief to build a better future for themselves and for world around them, and these are important stories to tell. 

Trust quotient

Colgate is a brand trusted by millions and across generations of Indians. We are present in the majority of Indian households and Colgate is the brand that most of India wakes up to. Apart from continuing to leverage science and technology to deliver the best-in-class products that delight Indian consumers, Colgate also continues to work towards social betterment relentlessly across communities in the country, to help co-create a sustainable environment that enables all of us to live healthy, safe and empowered lives.

Trust takes a long time to build and we have nurtured this trust carefully over the years by:

Understanding our Consumers: We pursue our passion to know our consumers well. As a regular practice, we reach out to the people in the markets, in their homes, to understand what is going on with their lives. We do this across functions and levels within Colgate – whether it is the senior leadership, brand managers, or the technology team—everyone interacts with consumers to know and understand what is affecting them, what are their aims and aspirations. This constant consumer immersion helps us get real-time insights by understanding our shoppers’ needs and their evolving aspirations. 

Elevating the oral care consciousness in the country: Promoting the awareness and importance of oral care through our flagship Bright Smiles, Bright Futures (BSBF) program and Oral Health Month (OHM), and other outreach initiatives.

We keep a sharp focus on sustainability and continue to reduce our impact on climate and environment: 

Sustainability initiatives at Colgate’s Plants

1. TRUE Zero Waste Platinum Certification: Colgate is the only company in India to get TRUE Zero Waste (TZW) Platinum Certification, the highest level of accreditation from Green Business Certification Inc. (GBCI), for all its 4 manufacturing plants in India – Baddi, Goa, Sanand & Sri City. The TZW Rating system needs to have a ‘diversion rate’ of 90% or more, in the past year, from waste going to landfills. 

2. There are routine measures which are part of our sustainability drive at all our plants like Recycling of empty tubes to Boards

– We use reusable Packing boxes in place of paper corrugated boxes.

– Water conservation: There’s been a reduction in Power and Water consumption by > 20% at our Sri City plant. 

3. Overall, so far 1.2 MM Kg of Waste Sludge has been diverted to be co-processed in cement kilns which would’ve otherwise gone to a landfill, and continuous efforts are going on in this direction.

4. At Sri City, we have set up a 1.3MW Solar Plant that fulfils 14% of our power requirements at the plant. 

5. Our Sanand Plant in Gujarat has started using Green Energy from wind turbines, which 

contributes to 27% of the total power consumption of the site. 

Our core values of Global teamwork, Continuous improvement and Caring defines our DNA. Caring for and contributing to communities where we live and work is the bedrock of our value system. Our values are reflected in the quality of our products, our reputation, and in our consistent dedication to serve the communities where we live and work.

As the leading oral care brand in India, Colgate has endeavoured to spread awareness and enable easier access to oral care across the country for many years, a commitment encapsulated in its Keep India Smiling Mission. Through continuous innovations and dedication, the brand strongly believes in providing consumers a better future they can smile about.

Did you know 

Starting in 1976, the Bright Smiles, Bright Futures program, Colgate’s long-running flagship program, has provided oral care education to more than 170 million school children between the ages of 6 and 14 across rural and urban India. In the financial year 2019-20 alone, the BSBF program reached 7.34 million children across the country with oral health awareness and education. 

From the Managing Director desk 

We at Colgate-Palmolive are truly humbled and honoured by this recognition. Our sincere thanks to our consumers who for over 80 years have been unwavering in their trust and loyalty towards our brand. 

We remain focused on ensuring everyone in our country has a future they can smile about and continue to champion optimism to Keep India Smiling.  Ram Raghavan, Managing Director, Colgate Palmolive (India) Limited 

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