Connect with us

Business

Tongawala to Masala King: How a School Dropout Became the Crorepati face of MDH

Published

on

Almost a century ago, a man without a college diploma or a team to advise him took a major call for his then-fledgling business; he inserted his own photo on the cover. Thanks to an aggressive but simple ad campaign, Dharampal Gulati’s MDH masala business grew by leaps and bounds. 

Mahashay Chunni Lal Gulati formed MDH, short for ‘Mahashian Di Hatti,’ a century ago, in undivided India’s Sialkot district. Gulati worked tirelessly over the years to grow his little family firm into a multi-billion-dollar conglomerate that promised only one thing: fragrant Indian spices that tickle the senses. They have eight lakh retail dealers and 1,000 wholesalers and export to over a hundred countries. In 2017, this FMCG company raked in Rs 924 crore in sales.

The Beginnings of a Class 5 Dropout

Gulati grew up in a modest household in Sialkot, Pakistan, where he was born in 1923 to Mahashay Chunnilal and Mata Chanan Devi. He got out of school in fifth grade and went into business with his father, selling mirrors and then soaps. As a teenager, he had an experience that shaped his future consumer-centric outlook.

Gulati Deggi Mirch’s family was forced to leave everything behind and go to Delhi overnight during Partition. He bought a tonga for Rs. 650 and began ferrying passengers for two annas from New Delhi Railway Station to Qutab Road and Karol Bagh. The father-son team also ran a spice shop called Mahashian Di Hatti and was known as ‘Deggi Mirch Wale’ for a short time.

So he sold his tonga and went to Ajmal Khan Road in Karol Bagh to buy a little wooden khokha (store). The Mahashian Di Hatti of Sialkot’s Deggi Mirch Wale banner was raised once more. He and his younger brother, Sat Pal, made a name for themselves through word of mouth and local advertisements. The brothers launched further businesses in locations like Khari Baoli, estimating the market potential of spices in India. In 1953, they also opened the first modern spice store in Delhi.

What Makes MDH Unique?

They used cardboard packaging that read, “Hygienic, Flavorful, and Tasty.” Surprisingly, the packaging has remained largely unchanged over the years, with a few exceptions.

Gulati, the founder of MDH, made sure that the taste and quality of the masalas remained consistent. There are no artificial colours or preservatives in MDH’s masalas. Clove, mustard, and curry leaves are already included in the MDH designed mixture masalas. They also have quality control laboratories that inspect their items for compliance with quality standards.

Retaining Flavor and Position in the Market

Most corporations would increase the value of their products after acquiring notoriety in India and overseas, but not this spice behemoth. It hasn’t strayed from its primary idea of reasonable pricing. MDH has also not been afraid to embrace change, creating unique flavours such as MDH Chunky Chat, Biryani Masala, and Amchoor Powder. Variety is the spice of life. 

What began as a need to progressively overcome financial hardship grew into a large spice business with admirers all over the world, and a timeless brand for the ages.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Facebook to rebrand the company ‘Metaverse’

Published

on

Facebook-rebrands-Marksmen-Daily

Facebook is the world’s largest, and arguably most influential, social media platform, with more than 2.8 billion monthly active users and a net worth as of now of $1 trillion.

It’s safe to say that the majority of our lives rely on Facebook. Recently, Facebook, the parent company of Instagram and WhatsApp, hit the headlines when it went dark for six hours, causing havoc all over the world.

According to a report by The Verge, Facebook is planning to rebrand the company with a new name to focus on building the metaverse. Metaverse, as the term suggests, is a virtual-reality space in which users can interact with a computer-generated environment and other users.

According to the report, CEO Mark Zuckerberg will reveal the company’s new name on October 28 at the annual Connect conference, but it could be announced sooner.

Facebook, which aspires to be renowned for more than just social networking, revealed on Sunday that it will hire 10,000 people in Europe over the next five years to help construct the metaverse, which the corporation regards as critical to its long-term success.

In July, Zuckerberg said that Facebook’s future lies in the virtual metaverse, in which users will live, work and play inside.

Facebook already has more than 10,000 employees who build consumer hardware like AR glasses that Zuckerberg believes will be as ubiquitous as smartphones.

The company wants to be known as much more than a “social media” company, and is promising to change the way humanity interacts.

Continue Reading

Business

One to lookout for: Rakesh Jhunjhunwala invests in a furniture startup!

Published

on

Rakesh-Jhjhunwala-to-invest-in-furniture-startup-Marksmen-Daily

Rakesh Jhunjhunwala, often referred to as India’s own Warren Buffett, is an ace investor with a track record of successful investing. Many treat him as a bellwether, and look to him for guidance and inspiration when it comes to navigating the vagaries of the investing landscape. And so, it would be of interest to investors to know that India’s Big Bull has out his money where his mouth is and invested in a furniture-based startup, Arrivae.

What is Aarivae?

Founded in 2017, Arrivae is a customized full home interior solution provider that enables customers to get the house customers want. From designing the finest homes by some of the finest architects and interior designers to material supplied by some of the most credible vendors. It specializes in providing practical solutions for various situations. Arrivae works in four simple steps; meeting the designer, designs made for customers, intelligent manufacturing and lastly concierge services.

Arrivae raised Rs 50 crore in its first round of external funding, backed by ace investor Rakesh Jhunjhunwala. Enam family, Siddharth Yog (Founder, Xander Group), Anand Jain (Chairman, Jai Corp), Harsh Jain (Founder, Dream 11), and Ramesh S. Damani (Chairman, DMart) all participated in the fundraising round.

“At Arrivae, we’re still in the early phases of our plan to build India’s most comprehensive home renovation ecosystem. Partnerships are important to us at Arrivae because they help us build brand confidence in the ecosystem, especially among customers.” said founder Yash Kela.

Kela rounded things off by saying, “All the veterans who have participated in this round will enable more faith in the Arrivae brand.”

Continue Reading

Business

The right pricing will be crucial for the launch of Zydus Cadila’s vaccine.

Published

on

Zydus-Cadilas-Vaccine-Marksmen-Daily

The destiny of Zydus Cadila’s Covid vaccine is in doubt, as the vaccine’s price appears to be delaying its introduction into the vaccination program. The business has received emergency use authorization from the FDA to inject its Covid vaccine, ZyCoV-D, to children aged 12 to 18.

Zydus Cadila, located in Ahmedabad, has imported the pharmaJet, a needle-free applicator for painless intradermal vaccine delivery. 

Each jet is responsible for delivering a specific amount of vaccination. 

As a result, a single dose is split into two shots, one for each arm. “It’s an expensive device and hence jacks up the overall price,” a government official said.

Around 20,000 dosages can be administered with the jet injector.

The government has been purchasing Covaxin at 225 per dosage and Covishield, another Covid vaccine developed in India, at 215 per dose.

The price of the Zydus Cadila vaccine, according to Health Secretary Rajesh Bhushan, will be significantly more than that of existing vaccines.

Continue Reading

Trending