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Philips’ Fresh Air Mask is a breath of fresh air



When it comes to going out, masks have become a must-have. The majority of these masks may reduce the risk of virus exposure, but they aren’t the most trustworthy to wear in a crowded airport or bus station. Philips’ Fresh Air Mask is a bit different though, and can be purchased on Amazon for the princely sum of INR 6,990.

Not a fan of masks? How about masks with a fan?

The Philips Fresh Air Mask is a novel take on tech-driven mask solutions for the issue of wearing masks outside. A built-in fan helps circulate air under the mask more effectively, and this mini-fan is powered by a battery that can be recharged using a standard USB converter. Because it isn’t a smart mask,’ Philips isn’t calling it that.

The front of the mask is made of a breathable and premium-looking mesh-like fabric, with a magnetically held gadget on the inside. A little button on the front of the silver enclosure turns the fan inside on and off. While the first speed’s fan noise is rather moderate, the second and third settings truly let you know there’s a fan screaming within.

It has an LED ring around the button that lights up when the fan is in operation and doubles up as a charging indicator. There is also an inner layer which is essentially a specialised filter that you’re supposed to attach to the back of the fan. The two of these layers meld together to give you what Philips claims is 4-layered air filtration for the air you breathe.

Even if you reside in a highly polluted area, you’ll have one replaceable filter layer included in the box, so that’s not an immediate concern. Each layer of the inner mask should last you up to 122 hours, depending on how much you use it. The exhaled air is blasted downwards by the fan in your mask, so the particles that are blown out the head for the ground and never reach adult breathing levels. In terms of battery life, you can expect to get 3 hours of use out of this gadget with the fan set to maximum speed.

However, with no replacement filters available on Amazon as of writing this, you might want to stop short of letting this big-ticket purchase breeze into your life.

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The right pricing will be crucial for the launch of Zydus Cadila’s vaccine.




The destiny of Zydus Cadila’s Covid vaccine is in doubt, as the vaccine’s price appears to be delaying its introduction into the vaccination program. The business has received emergency use authorization from the FDA to inject its Covid vaccine, ZyCoV-D, to children aged 12 to 18.

Zydus Cadila, located in Ahmedabad, has imported the pharmaJet, a needle-free applicator for painless intradermal vaccine delivery. 

Each jet is responsible for delivering a specific amount of vaccination. 

As a result, a single dose is split into two shots, one for each arm. “It’s an expensive device and hence jacks up the overall price,” a government official said.

Around 20,000 dosages can be administered with the jet injector.

The government has been purchasing Covaxin at 225 per dosage and Covishield, another Covid vaccine developed in India, at 215 per dose.

The price of the Zydus Cadila vaccine, according to Health Secretary Rajesh Bhushan, will be significantly more than that of existing vaccines.

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The next wave of healthcare innovation




Healthcare industry is currently one of the leaders in this race of startups. From Practo to Netmeds, India has seen companies go progress exponentially.  

Launched in March 2021, Know Your Prescription (KYP) is a patient-centric product that explains the prescription and addresses general, treatment-related queries in English, Hindi, Punjabi, Bengali, and Malayalam.   

 KYP assists in the understanding of medical prescriptions. All a patient has to do is visit the AI-enabled portal (QR code), which, after proper diligence, connects them to a WhatsApp number. They are paired with pharmacists or retired medical professionals in order to fully comprehend what their prescription entails. This reduces medication errors while also improving patient compliance and adherence.  

 The product is specially designed keeping the general population in mind, and the startup is eyeing a pan-India audience “with a major focus on Tier II and III cities”.

 The Delhi-based startup, with a team size of 12, has also signed a three-year contract with Centre for Sight, which is one of the largest chains in India with more than 47 centres.  

 It hopes to develop an app soon that will allow users to submit their questions, as well as onboard   qualified pharmacists and doctors to assist them.  

 As of now, KYP has over 5,000 unique paid clients. By Diwali, SiCureMi intends to implement a Rs 299   yearly membership scheme. Users will be able to upload prescriptions an unlimited number of   times as a result of this.

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The pandemic may take the sparkle out of India’s Diwali spending in 2021




Diwali, the Festival of Lights, is one of the most widely celebrated festivals in India. Every state has its puja and rituals to bring in this colorful festival.

Every year, people tend to spend a lot of money during this festive season. From crackers to sweets and dresses, a lot of money flows through businesses in the festive season. 

However, after the pandemic, things have changed and Diwali spending saw a huge downfall in 2020. 

Diwali spending not expected to recover in 2021

In 2019, Diwali was one of the fastest-growing business periods. Over 43% of Indians spent tons of money during this festive period. However, COVID-19 struck hard in 2020 leading India to enter into a pandemic season. With the whole country on lockdown and cases increasing, the big question was how would the festive period be treated in 2020.

To no surprise, Diwali 2020 reached a major low leading a lot of businesses to reach a loss. Only 17% claimed to have been eager to spend during the festival season in 2020. 

However, as Diwali 2021 approaches and COVID-19 has been accepted as the new normal, the question arises again, Will Diwali spending fully recover this year? The answer is there will be a small recovery and growth, but not a complete one. According to a survey carried out by YouGov, Diwali spending was calculated and it was shown that it rose by 10 points this year, with 91% of urban Indians saying they would be spending more this year.

While the festive season appears and everyone looks forward to celebrating, it is important to keep in mind that the pandemic is still around us and we need to ensure all safety measures are undertaken in this fight against COVID-19. 

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