Attention, 90s kids! If you’ve been happily dodging marriage conversations, Jeevansathi.com has a message for you and they’ve made sure it’s loud and clear, plastered on billboards across Delhi NCR. In their latest campaign, the matrimonial platform trolls millennials with slogans that are equal parts witty and savage, making even the most commitment-phobic among us pause for thought.
One billboard screams:
“Dear 90s kids, ab toh yeh billboard bhi mandap me baith gaya, tum kab baithoge?”
Another quote is:
“Band wale intezaar kar rahe hai, aapki baarat kab nikalegi?”
It’s kind of humor that feels eerily similar to what your parents might say during Sunday lunch and it’s hitting way too close to home.
This isn’t just any campaign. Jeevansathi.com has tapped into a reality most 90s kids know all too well, as you enter your 30s, the pressure to settle down ramps up whether you’re ready or not. Relatives are curious, parents are impatient, and now, even billboards are calling you out. The brilliance of the campaign lies in its relatability. It doesn’t scold or preach, it uses humor to say what everyone’s already thinking.
90s kids grew up in an era of changing traditions and evolving lifestyles, which explains why many of them aren’t in a rush to tie the knot. Careers, independence, and personal goals often take precedence over marriage, much to the frustration of their families. Jeevansathi.com has tapped into this reality with sharp, relatable humor, ditching the conventional “perfect match” pitches in favor of cheeky one-liners that hit home. These billboards don’t just make you laugh they subtly nudge you to reconsider your single status, all while reminding you that no matter how busy you are chasing dreams, the shaadi mandap isn’t going anywhere.
This campaign is more than just marketing, it’s starting conversations. Whether it’s sharing a laugh on social media, tagging single friends under the slogans, or triggering another round of “Beta, Jeevansathi pe profile banaya?” from parents, these billboards are impossible to ignore.
So, 90s kids, as the band waits and even the billboards take a seat at the mandap, the question remains, aap kab baithoge?
