In a move that’s as bold as it is symbolic, Sheikha Mahra Al Maktoum, the 30-year-old daughter of Dubai’s ruler Mohammed bin Rashid Al Maktoum, is set to launch a daring new perfume line aptly named “Divorce” under her luxury brand Mahra M1. This bold release comes on the heels of her high-profile and very public split from her husband, Sheikh Mana bin Mohammed bin Rashid bin Mana Al Maktoum.
Taking to Instagram, Sheikha Mahra teased her new fragrance with a sleek black bottle engraved with the word “Divorce.” The dramatic teaser video, laden with imagery of shattered glass, black petals, and a prowling black panther, sent a clear message: this isn’t just a fragrance; it’s a statement.
The timing of the launch couldn’t be more provocative, arriving just weeks after Sheikha Mahra shocked the world with a scathing and very public divorce announcement via Instagram. In a post that quickly went viral, she addressed her now-ex-husband directly: “Dear husband, as you are occupied with other companions, I hereby declare our divorce. I divorce you; I divorce you, and I divorce you. Take care. Your ex-wife.” The message, delivered with a strikingly personal tone, captured global attention for its unapologetic clarity.
Sheikha Mahra’s whirlwind marriage to Sheikh Mana, an Emirati businessman, had barely crossed the one-year mark. Their May 2023 wedding was a lavish affair, and just two months before the divorce, the couple had welcomed their first child. But her decision to end the marriage through triple talaq on social media sent shockwaves, signalling that Sheikha Mahra is not one to follow tradition quietly.
The “Divorce” perfume line seems to reflect this spirit of defiance and empowerment, turning what could have been a personal heartbreak into a powerful business venture. The fragrance stands as a testament to her independence, signalling that she’s embracing this new chapter of her life with both flair and fortitude.
Who is Sheikha Mahra Al Maktoum?
Sheikha Mahra is no ordinary princess. She is one of the 26 children of Sheikh Mohammed bin Rashid Al Maktoum, the Vice President, Prime Minister, and Defence Minister of the UAE, and one of the world’s wealthiest royals with an estimated net worth between $14 to $18 billion. Her mother, Zoe Grigorakos, is of Greek descent and has since divorced the Dubai ruler.
With her 9.8 lakh Instagram followers, Sheikha Mahra is a popular figure on social media, regularly offering glimpses into her royal life, luxury ventures, and personal journey. Now, with the launch of “Divorce,” she’s not only making headlines for her personal decisions but for her business acumen as well.
