She emphasized the immense power of communities and how brands can play a pivotal role in fostering them. She highlighted that by facilitating discussions on relevant topics, brands can bring like-minded individuals together to share their thoughts, preferences, and opinions. These “conversation currencies” help create a larger narrative and provide valuable insights for brands to refine their strategies, acting as a real-time “ear to the ground” in the digital age.
The 4th edition of Most Preferred Brands 2024 held on 11th December 2024 at The Lalit, Mumbai
