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Nivea India appoints Geetika Mehta as General Manager

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Past: Managing Director, The Hershey India

Present: General Manager, Nivea India

Nivea India, a prominent skincare brand, announced Geetika Mehta as its new Managing Director. With over two decades of experience in the FMCG sector, Mehta will lead the brand’s operations in the country, as stated by Nivea India.

Previously, Mehta served as the managing director of Hershey India for 2.5 years and held roles at FMCG major HUL for nearly two decades, according to the statement. Discussing her new role, Mehta emphasized, “My focus will revolve around driving innovation, enriching customer experiences, and further solidifying Nivea’s position as the preferred skincare brand for millions of Indians.”

Nivea is a brand owned by the German multinational company Beiersdorf AG, known for its leadership in skincare products.