Samsung is reportedly preparing to enter the smart glasses market, challenging Meta and Apple with its first AI-powered wearable, codenamed “Haean.” Expected to launch later this year, the Android-powered smart glasses will debut alongside Samsung’s Project Moohan XR headset as part of the company’s extended reality (XR) strategy.
A Lightweight, AI-Integrated Alternative to MR Headsets
Unlike bulkier mixed reality (MR) headsets like Apple’s Vision Pro, Samsung’s smart glasses are designed to be lightweight, comfortable, and suitable for prolonged use. According to a report by ETNews, the device will feature a form factor adaptable to different face shapes, ensuring a seamless user experience.
The glasses are expected to come equipped with built-in cameras and sensors for movement tracking, enhancing augmented reality (AR) experiences. A 12MP camera, reportedly based on Sony’s IMX681 CMOS sensor, could enable vision-based features such as:
🔹 QR code scanning
🔹 Gesture recognition
🔹 Facial identification
To power these capabilities, Samsung is expected to use a Qualcomm Snapdragon AR1 chip, paired with a secondary processor from NXP. The battery capacity is rumored to be 155mAh, while the total weight of the glasses is expected to be around 150 grams.
AI-Powered Smart Glasses: Samsung’s Answer to Meta’s Ray-Ban Glasses
A key highlight of Samsung’s Haean smart glasses is expected to be AI integration. Samsung is likely to leverage Google’s Gemini AI assistant, similar to Meta’s AI-powered Ray-Ban smart glasses.
This move follows Meta’s success with its AI-equipped glasses, which offer features such as hands-free image capture, real-time search, and voice interactions. Samsung seems to be adopting a similar approach, positioning its smart glasses as an intuitive AI-powered wearable.
Samsung’s Unpacked Event and Market Strategy
Samsung is reportedly preparing an initial production batch of 500,000 units, with a potential reveal at the next Unpacked event in July.
Meanwhile, Google continues to tease its own Gemini-powered smart glasses with futuristic capabilities under Project Astra, but it has yet to announce a concrete launch timeline. If Samsung moves forward with the release this year, it could set a new benchmark for Android-powered XR wearables, shaping the future of AI-driven smart glasses.
With Apple, Meta, and Google all exploring AI-powered XR technology, Samsung’s Haean smart glasses could emerge as a significant player in the evolving landscape of wearable augmented reality.
