IKEA is well known for its interior products. But there are some fun facts about this brand which we are sure you didn’t know before. 1....
What are the 3 things brands must get right to be top-of-mind for consumers today? Top-of-mind awareness is top priority for all consumer brands. Staying top-of-mind...
Denim Day is an annual event you may have never heard of before. It takes place every last Wednesday of April. It encourages people to wear...
A couple of days ago, netizens went crazy over a new matrimony app that was launched specifically for graduates passing out of IIT, IIM, and other...
What according to A.P. Moller – Maersk are the non-negotiables that a brand must get right to succeed in today’s challenging milieu? Brands today are facing...
The couple is the first in the country to build billion-dollar startups by themselves separately. Well, the good news is the couple is looking forward to...
There has been a considerable rise in the sale of electric vehicles in the past year. As per the data given by the Federation of Automobile...
Elon Musk’s hostile takeover bid has taken a downturn as Twitter has thrown a roadblock in front of him. So what does this poison pill mean?...
Colgate has launched a “Smile Out Loud” campaign for their new toothpaste – Colgate Visible White O2. Through this campaign, the company launched an innovative new...
What are the key differentiators for PNB Housing Finance? In all the three decades or more over which India has seen momentous changes, PNB Housing Finance...