BJP Counters Lalu Yadav’s Criticism with ‘Modi ka Parivar’ Campaign

The Bharatiya Janata Party (BJP) has launched the ‘Modi ka Parivar’ campaign in response to Rashtriya Janata Dal (RJD) president Lalu Prasad Yadav’s comments criticizing Prime Minister Narendra Modi. This digital initiative, embraced by top BJP leaders like Home Minister Amit Shah and BJP national president JP Nadda, is designed to showcase unity and solidarity with Modi amidst growing political controversy.

Lalu Prasad Yadav’s recent remarks questioning Modi’s Hindu credentials sparked a viral response from the BJP. The ‘Modi ka Parivar’ campaign not only aims to demonstrate support among BJP leaders but also seeks to rally Modi’s supporters nationwide. This digital movement gained momentum as BJP leaders and supporters changed their social media profiles to express loyalty to Modi, creating a wave of public support for the Prime Minister.

During a rally in Adilabad, Telangana, Modi addressed the controversy, emphasizing the bond he shares with the people of India. “Opposition says Modi has no family but crores of people in the country consider me as their own and love me like a member of their family,” said the PM, countering the opposition’s criticism. The BJP’s digital campaign and Modi’s public address strategically aim to reinforce his image as a leader with strong popular support, especially amidst the ongoing political confrontation with the RJD and Congress.

This digital spat between the BJP and RJD highlights the heightened political sensitivity as India approaches the upcoming Lok Sabha elections. The BJP’s swift response to Lalu Yadav’s criticism through ‘Modi ka Parivar’ underscores the growing influence of social media in shaping political narratives. This incident provides insights into the strategies political parties may employ leading up to the elections, with digital campaigns playing a pivotal role in garnering support and responding to opposition criticism.

As the ‘Modi ka Parivar’ campaign gains momentum, it not only showcases the BJP’s proficiency in digital mobilization but also sets the stage for a fiercely contested electoral battle. With political discourse increasingly shifting to the digital sphere, the impact of such campaigns on voter sentiment and their ability to influence public opinion will be closely observed. The unfolding political dynamics and the BJP’s strategic manoeuvres offer a compelling narrative of India’s vibrant and often tumultuous political landscape.