Swiss Beauty, a Gurugram-based cosmetic brand, announced on Thursday that Vidushi Goyal has been appointed as its Chief Marketing Officer (CMO). Goyal will oversee the marketing strategy for all Swiss Beauty brands, including Swiss Beauty Craze and Swiss Beauty Select, as well as its emerging categories and sub-brands. Her role will focus on driving the brand’s growth by creating a distinct identity and establishing differentiation in the competitive beauty and personal care market.
Prior to joining Swiss Beauty, Goyal was the Vice President of Marketing at Mamaearth (Honasa), where she was instrumental in scaling the brand from a Rs. 100 crore ARR (Annual Recurring Revenue) to over Rs. 1,000 crore within three years.
Goyal earned her MBA from Symbiosis Institute of Media & Communication in Pune and completed her undergraduate studies at Hindu College, Delhi University.
