Pratik Thakar has been elevated to the Head of Generative AI at The Coca-Cola Company.
In his new role, he will oversee the creation of big ideas and developing creative platforms that leverage AI technology to enhance the consumer experience across the entire brand & category portfolio of The Coca-Cola Company.
Previously, he was the Head of Global Creative Strategy & Content, Coca-Cola, based out of Atlanta, Georgia, United States.
He has been with the company since March 2018 and has held various leadership roles in organisations like Grey Group, McCann Worldgroup, and Saatchi&Saatchi.
