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Godrej Boyce appoints Shashank Sinha as Vice President and Product Group Head

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Shashank Sinha has joined Godrej Boyce as Vice President and Product Group Head. Assuming his new position, he will undertake the responsibility of enhancing focus and intensity in driving the growth of washing machines and dishwashers across key performance metrics such as top-line revenue, bottom-line profitability, and market share.

Previously, he was the Vice President – Strategic Marketing and Business Transformation at Eureka Forbes.

Sinha is armed with experience of more than two decades and started his career at Eureka Forbes as management trainee. He rose to the ranks in the executive marketing department, and over a period held various positions within the organisation.

Sinha holds a bachelor’s degree in economics from Nagpur University, and Master of Business Administration specialising in marketing from Pune University.