Past- Creative head digital, Sideways Consulting
Present- Executive Creative Director, BBH India
BBH India, a part of Publicis Groupe India, has announced the appointment of Swati Balani as Executive Creative Director (ECD), in Mumbai. She will report to Parikshit Bhattaccharya, Chief Creative Officer, BBH India, in her new role.
Swati has over 14 years of experience in the advertising and marketing industry with a combined knowledge of both traditional and digital platforms. Her expertise lies in combining creativity with tech and leveraging creativity while making use of digital platforms.
She has worked with Ogilvy, DDB Mudra, FCB, AutumnGrey, and Sideways Consulting. Throughout her career, she has built several brands across various sectors, including fintech, healthcare, BFSI, consumer durables, tech startups, FMCG and more.
Over the years, Swati has collaborated with leading brands across industries, including ITC, Burger King, USL Diageo, Microsoft, P&G, PepsiCo, and Aditya Birla among others.
Swati’s career has been marked by campaigns that have captivated the digital landscape. Notable achievements include spearheading Pepsico India’s first AR campaign for Slice, which showcased the inspiring stories of COVID warriors in lieu of traditional branding.
She also played a pivotal role in the launch of Microsoft’s first AI chatbot in India and Diageo’s gifting portfolio with a consumer-first UGC (user-generated content)-led launch.
She has won several national and international advertising and marketing awards. In particular, her campaign for Netmeds, #SilenceCancerNotItsFight, clinched a Gold award in the Red Abby’s category. Swati has also been named Social Samosa Superwoman in 2023.
