Past- VP and Head of Marketing, Hindware limited
Present- Chief Brand Officer, APL Apollo
APL Apollo, India’s leading branded steel tubes manufacturer, has announced the appointment of Charu Malhotra as the Chief Brand Officer. A seasoned marketing professional, Malhotra brings a wealth of experience to her new role, where she will be responsible for steering the brand’s purpose and ensuring unified communication that aligns with the business objectives across APL Apollo.
She brings an outstanding track-record of driving growth for brands across luxury and premium businesses. Charu’s unique profile has been built over two decades of experience where she has consistently built brands and businesses through deep consumer and market insights, strategic thinking, and an ability to translate brand values consistently across different categories in an aspirational way.
Her last stint was with Hindware limited as VP and Head of Marketing she played a pivotal role in leading brand transformation and relaunching the brand that resonates with millennials.
