- The catalogue features limited-edition collections across women’s, men’s, ethnic, and sportswear from top brands like TrueBrowns, Global Desi, H&M, Puma, and more, which are unique to Myntra
- Shoppers get early access to the best spring-summer catalogue with the platform’s ‘First on Myntra’ offering
Myntra is set to redefine summer fashion with the highly anticipated launch of its Spring Summer 2025, ‘New Season, New You’, campaign. Offering a meticulously curated assortment across categories like apparel, footwear, beauty & personal care (BPC), home, and accessories, the campaign brings a vibrant mix of trend-forward styles catering to evolving consumer preferences. Another key initiative this season is the ‘Shop by Occasion’ feature, guiding customers to curated trend-led looks for different occasions, further enhancing the end-to-end shopping journey on the platform.
This season’s style blends eco-conscious fashion with style, featuring responsibly sourced linen and organic cotton for breathable, lightweight summer wear. Sheer and mesh fabrics introduce a modern, edgy vibe, while breathable fabrics like Tencel play a key role in helping shoppers keep cool this Summer. The inclusion of crinkle and popcorn knits adds texture and dimension, creating a versatile mix of comfort and style. The platform’s user-friendly interface ensures effortless trend discovery, featuring curated collections from leading international and domestic brands along with D2C labels. Through smart merchandising and funnel-driven navigation, customers can explore and shop the freshest styles of the season with ease.
On the launch of the Spring Summer campaign, Aparajita Sengupta, Senior Director of Creative and Curation at Myntra said, “With Spring Summer 25, we are not just presenting a catalogue; we are setting the tone for how fashion adapts to the new-age consumer’s lifestyle, where style meets function and personal expression takes center stage. This season is about empowering individuality through a dynamic mix of trends, fabrics, and silhouettes that reflect the ever-evolving definitions of style. Whether it’s everyday wear or special occasions, our ‘Shop by Occasion’ feature makes it easier for customers to find curated looks that align with their unique style needs. With an emphasis on innovation, accessibility, and an elevated shopping experience, Myntra continues to push the boundaries of how fashion is discovered and experienced.”
While bold colors and statement pieces continue to dominate, the campaign also embraces softer palettes like romantic pastels, earthy neutrals, and preppy bolds. The different collections showcase flowy, relaxed silhouettes for comfort, paired with modern tailored pieces that experiment with asymmetry, layering, and playful proportions while blending structure with fluidity for effortless summer styling.
Myntra’s ‘IT List’ spotlights key trends across fashion and beauty:
- Fashion Trends: Soft Romantic, Chic Workwear, Boho Fusion, New Naturals, Urban Street, Summer Resort, Old Money, and Denim Hues.
- Beauty and Personal Care Trends: Glowy Sunkissed Look, Cherry Girl, Blurred Lips, Divine Sparkle Eyes, SPF Lip Balms, and Dewy Sunscreens.
- Kidswear: Quirky Animal Prints, Sailor Stripes, Linen Pastels, Soft Embroideries, and Ruffles & Frills.
- Home Decor: Ethereal Blooms, Updated Stoneware, Nature’s Haven, Boho Coastal, and Reflective Metallic Planters.
The catalogue showcases limited-edition lines across key fashion categories. In women’s fashion, highlights include the Spring-Summer 2025 collections from popular brands, such as TrueBrowns’ Qala, Global Desi’s Gul, and Fabindia’s The Song of Spring. Western wear gets a stylish refresh with ONLY’s Everything Denim, Forever New’s Timeless Glamour, and Sassafras’ Western Whispers..
In menswear, sophisticated summer styles arrive with ‘GANT Club Days’, ‘Breeze Through Spring’ by H&M, and ‘Quest for Elegance’ by The Collective. Ethnic and festive fashion remains strong with W’s ‘New York Fashion Week Collection’ launching in April and Kalyan Silks’ Vishu Festive Collection. The sportswear lineup is headlined by Puma’s Virat 18 Jersey and the highly anticipated Palermo X Harry Potter collection debuting in March.
Myntra’s influencer collaborations for this campaign will integrate storytelling-driven content across micro and macro trends, offering engaging narratives for fashion enthusiasts. By associating with prominent fashion and lifestyle influencers, Myntra aims to amplify its digital presence and engage diverse audiences through differentiated content formats.
The platform’s ‘First on Myntra’ store experience gives shoppers early access to the latest spring-summer styles before they hit the broader marketplace. This initiative reinforces Myntra’s position as the go-to destination for fashion-forward shoppers and a trusted partner for brands launching their newest styles.
