PVR Pictures Ltd has been renamed as PVR Inox Pictures post the completion of the merger between PVR Cinemas and Inox Leisure Limited. The announcement was made at the #CannesFilmFestival. It will be the largest independent distributor of English, foriegn language, and local films.
PVR Inox Pictures will serve as the motion picture arm of the leading exhibition brands. The company aims to increase investments in content acquisition to streamline high-quality content for the Indian market.
It also hopes to generate further opportunities for underrepresented storytellers and independent creators, and deliver a robust content slate to the Indian audience.
