Global beverage giant PepsiCo has revealed a new logo, marking the first rebrand of its visual identity after 14 years. The new design has a striking resemblance to the iconic beverage brand’s 1987-1997 logo.
The new design will be rolled out in North American markets in September 2023 on the occasion of Pepsi’s 125th anniversary and across the world in 2024.
The company said the new design will be featured across the digital and physical properties of the brand, including packaging, fountain and cooling equipment, fleet, fashion and dining.
