Mahindra Electric Automobiles Limited (MEAL), a newly established subsidiary of Mahindra Group, introduced its new visual identity, associated with MEAL’s forthcoming lineup of Mahindra Born Electric.
Revealed at the #MahindraFuturescape in Cape Town, South Africa – a showcase of Mahindra’s Go Global vision in Auto and Farm – the new visual identity was introduced for the first time on The Vision Thar.e, along with brand anthem and sonic identity, in collaboration with #ARRahman.
The newly unveiled visual identity serves as a distinctive emblem of quality and innovation for electric vehicle consumers. It added that the identity embodies a fusion of revolutionary engineering, cutting-edge technology, and environmental responsibility.
