Beverage giant, The Coca-Cola Company is all set to make its first investment in an Indian start-up. It is reportedly buying a minority stake in food ordering platform Thrive, that has direct competition with companies like Swiggy and Zomato.
The company has acquired a 15% stake in Hashtag Loyalty that operates Thrive—a food-tech company that offers online ordering system for restaurants.
Thrive is a search and delivery platform that has partnerships with over 5,500 restaurants. It partners with restaurants and allows them to receive orders online and incorporate tech-enabled features such as a digital menu, WhatsApp ordering, menu management and order management. It also includes a tool for restaurants to manage dine-in orders.
