If India is experiencing a digital revolution, Rashi Peripherals is the engine room making it possible. For over three decades, the company has served as the critical bridge between global technology giants and the Indian consumer. In this strategic dialogue, Rajesh Goenka, CEO of Rashi Peripherals, outlines how the company has evolved from a traditional logistics mover into a comprehensive value-added distributor.
Rashi Peripherals Limited is one of India’s leading and fastest-growing national distribution partners for global technology brands in the ICT industry. Established in 1989, RP tech has built a robust pan-India presence with 54 branches, 50 service centers, and 70 warehouses, serving over 10,400 customers across 710 locations. The company offers comprehensive value-added services including pre-sales, solution design, techno-commercial assistance, marketing services, credit solutions, and warranty management services.
The conversation goes beyond the balance sheet. Rajesh unpacks the philosophy of staying agile in a market disrupted by AI and cloud computing. He explains why maintaining deep, human relationships with partners remains their strongest competitive moat against digital disruption. This is a story of resilience and strategic clarity, offering a blueprint for how legacy businesses can not only survive but thrive by becoming the backbone of the new economy.
Watch the full episode, out now.
