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In focus Magazine Dec 2024 advertise

C-Suite

C-Suite Conversations, with Bert Mueller, Founder of California Burrito 

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At the intersection of passion, resilience, and entrepreneurial spirit lies Bert Mueller’s inspiring story. What began as a study-abroad trip to India in 2010 turned into the foundation of a thriving business empire. Bert, alongside co-founders Dharam Khalsa and Gaelan Draper, launched California Burrito in Bengaluru in 2012. Today, it’s a powerhouse brand that delights customers across its 95 outlets spread across four major Indian cities.

What’s the secret sauce? Bert’s vision to merge authentic Mexican flavours with India’s love for fresh, customizable, and affordable food. From sourcing local ingredients like tomatillos and avocados to introducing a first-of-its-kind burrito culture, California Burrito continues to redefine quick-service dining in India.

But the journey wasn’t without challenges. During the pandemic, sales plummeted, but Bert’s “war-time leadership” turned adversity into opportunity. Guided by insights, his adaptability helped California Burrito bounce back stronger than ever.

For aspiring entrepreneurs, Bert’s story is proof that persistence, cultural understanding, and customer focus can turn dreams into reality. Tune in to our exclusive interview to hear his journey, insights, and advice for navigating India’s dynamic entrepreneurial landscape.

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