Merak Ventures, an early-stage venture capital firm, has invested $1.2 million in Rupyz, a SaaS platform aiming to transform B2B commerce and omnichannel distribution for FMCG and consumer brands. Rupyz’s integrated solution automates and scales distribution across offline and online channels, targeting sectors like Food, FMCG, Personal Care, and Lifestyle. With a network covering 85 brands, 6,500 distributors, and 250,000 retailers, Rupyz focuses on enhancing sales and fulfillment channels.
Manu Rikhye, Partner at Merak Ventures, shared, “Rupyz is addressing a critical need by enhancing omni-channel distribution by digitally transforming the B2B businesses of India. These businesses are essential for the economy and for providing access to their products to last-mile consumers. Rupy’s Commitment to solving real-world challenges in distribution led businesses aligns with our thesis of values-driven investment.”
Co-founded by Dhaval Radia, Gourav Gupta, Akshay Gupta, and Palash Lunia, Rupyz aims to onboard over 3,000 businesses in the next 12 to 15 months. The recent funding from Merak Ventures will be strategically utilized to enhance core technological offerings, ensuring robust, scalable solutions that drive significant improvements in ROI and operational efficiency for SMBs.
