Zigly plays ‘Q-PID’, celebrates ‘Pawfect Valentine’ pet-bond across India 

Zigly, a leading omnichannel pet care brand, celebrated Valentine’s Day with a specially curated event – ‘Pawfect Valentine’, designed to strengthen the bond between pets and their parents. The event offering a unique opportunity for pet parents to create long-lasting memories was hosted across 14 Zigly Experience Centers in key cities, and witnessed participation from 400+ pet parents and their furry companions. 

The two-hour event featured the special edition ‘Q-PID GAMES’, comprising five heartwarming activities designed to enhance pet-parent bonding. These curated games included ‘Red Light, Green Treat’, ‘Cookie Face Off’, ‘Tug of Love’, ‘Cupid’s Leap’, and ‘Fetch or Forfeit’, providing fun, excitement, and entertainment for both pets and their parents. Additionally, to add more creativity and artistic touch to the celebration, each Zigly centre hosted a professional sketch artist offering on-the-spot live pet portrait sessions, giving pet parents the perfect opportunity to capture their beloved companions’ in a timeless piece of art for their family wall. 

Commenting on this unique initiative, Mr. Pankaj Poddar, Group CEO, Cosmo First, said, “Valentine’s Day is about celebrating love in all its forms, and the bond between pets and their parents is one of the purest expressions of unconditional love. We witnessed a great turnout for the event across cities. Through such events, we shall continue to strengthen these precious relationships while creating joyful memories for pets and their parents.” 

The event proved to be a remarkable success in fostering a strong sense of community among pet lovers, filled with heartwarming interactions, laughter, and countless precious moments between pets and their parents. Beyond the Q-PID GAMES and live pet portraits, participants benefitted from expert pet care tips shared throughout the event. Every participant received a complimentary goodie bag filled with treats and surprises from Zigly, while ticket holders got a chance to enter a Lucky Draw contest to win an exclusive pet hamper. These special giveaways and attractions further enhanced the Valentine’s Day celebration, reflecting Zigly’s commitment to creating meaningful experiences for the pet care community while promoting the joy of pet parenthood.