Fast&Up to distribute lakhs of hydration supplements across Zepto’s stores in 80+ cities
25th March 2025, Bengaluru: As India gears up for an intense summer, Zepto and Fast&Up have joined forces to support those who keep the quick-commerce engine running—Zepto’s delivery partners, packers, pickers, and store staff. Through this initiative, Fast&Up will distribute lakhs of hydration supplement packets across Zepto stores in 80+ cities, benefiting over 1,00,000+ frontline workers who brave the heat to deliver essentials within minutes.
With rising temperatures predicted across the country, hydration and well-being become a critical focus. On average, a Zepto delivery partner spends 5-7 minutes per run, navigating short, pre-mapped residential routes to fulfill the 10-minute delivery promise. While each Zepto store provides a dedicated resting area with access to drinking water, refreshments, and clean washrooms, the nature of their work requires frequent outdoor exposure. This collaboration marks a first-of-its-kind effort where brands listing on Zepto’s platform contribute directly to the well-being of delivery and store personnel, with Fast&Up leading the way.
As part of this drive, select Zepto delivery partners also had the opportunity to meet Bollywood star, Investor and Brand Ambassador of Fast&Up Varun Dhawan, who joined the distribution efforts in Mumbai, interacting with riders and acknowledging their relentless commitment to quick commerce.
Varun Khanna, CEO, Fast&Up, added, “We are proud to team up with Zepto to hydrate its delivery personnel who are the frontline workers of this fast-paced industry. The collaboration aligns perfectly with our mission of Hydrating Heroes where we empower everyday heroes who make life better for millions of Indians. Our belief is that Fast&Up Reload is not only for athletes but for every Indian. Every good action needs good energy.”
Fast&Up Reload made the perfect sense for this distribution drive because it is high quality fast-absorbing electrolytes, vitamins, and minerals that offer a quick and effective solution to replenish hydration and boost energy. The product helps prevent dehydration, fatigue, and reduces the energy drain that is common during summer heat. The Fast&Up x Zepto partnership sets a benchmark for brands looking to make a real-world impact beyond transactions—bringing care and support to the very people who keep India’s fastest deliveries running.
