In a remarkable achievement, Tata Motors has become the largest YouTube channel in the commercial vehicles category in India within two years of its inception. This feat is a testament to the hard work and dedication of the team and the impactful content they have been creating.
Within just 2 years of its launch, the dedicated YouTube channel has garnered:
- Subscribers – 1.32 Lacs
- Lifetime views – 40.8 Cr
- Videos uploaded – 895
- Languages – 10
- Top cities – Hyderabad, Jaipur, Delhi, Patna, Bangalore
- Playlists created – 77
This is based on the total views garnered by channel posts (advertising campaigns). It does not count the influencer content work, which is an altogether separate stream also with industry leading numbers. This diverse content strategy has resonated with its customers, and has helped them build a strong online community.
Furthermore, Tata Motors is proud to have been the fastest channel to achieve the Silver Button (recognition) from YouTube in the Commercial Vehicles category. This recognition underscores the rapid growth and popularity of its channel.
This achievement reinforces the company’s position as a leader in the commercial vehicle industry and demonstrates its commitment to leveraging digital platforms that connect with customers.
For perspective, here are Tata Motors’ YouTube channel details along with competition’s YouTube channel details:
- TMCV – 1.32 lac subscribers
- AL – 1.30 lac
- Eicher – 0.51 lac
- Mahindra Truck and Bus – 0.393 lac
- Maruti Suzuki Commercial – 0.14 lac
- Volvo Truck India – 0.02 lac
