KISNA Diamond & Gold Jewellery unveils the ‘ESMEE’ collection – A tribute to love this Valentine’s Day 

KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, is set to make this Valentine’s Day even more special with the launch of its exclusive ESMEE collection, a breathtaking jewellery line inspired by love in its most enchanting forms. This thoughtfully crafted collection brings together timeless romance and modern aesthetics, featuring heart motifs, Cupid’s arrows, love locks, and typographic jewellery that symbolize deep affection and devotion. 

Designed to resonate with both young love and long-term commitment, ESMEE celebrates the emotions of hope, faith, and destiny through exquisite detailing. The collection showcases delicate enamel heart designs, vibrant colored stones, and minimalist Korean heart aesthetics, making it an ideal gift for every love story. With 85 meticulously designed pieces, including 33 rings, 28 pendants, 2 bracelets, and 22 earrings, the collection offers a perfect blend of elegance and sentimentality. 

One of the most unique features of ESMEE is the incorporation of laser-etched QR codes on select rings, allowing wearers to send heartfelt messages to their loved ones. This innovative addition blends tradition with technology, making the jewellery not just a symbol of love but also an interactive experience. Additionally, the collection features synthetic gemstones in shades of red, blue, and green, each representing a different facet of love—red for passion, blue for trust, and green for growth. Crafted in yellow gold, rose gold, and white gold, these pieces exude sophistication and versatility. 

Beyond aesthetics, ESMEE carries meaningful themes that reflect the depth of love. The Love Lock pieces are inspired by the global tradition of couples locking their love as a sign of an unbreakable bond. The Cupid’s Arrow designs represent destiny, capturing the magic of love that is meant to be. Adding a personal touch, the collection also includes message elements that express emotions like trust, hope, and respect, making each piece a deeply personal keepsake. 

With prices ranging from ₹8,500 to ₹70,900 and an average selling price (ASP) of ₹25,000, the ESMEE Collection is designed to be both accessible and luxurious, ensuring that everyone can find the perfect token of love. 

Speaking about the collection, Mr. Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, said, “With the ESMEE Collection, we wanted to create more than just jewellery, we wanted to craft symbols of love that feel personal, meaningful, and timeless. Every piece tells a story, whether it’s through intricate heart motifs, love-inspired messages, or our innovative QR-coded rings that add a modern touch to expressing affection. This collection is designed for everyone who believes in love, whether celebrating new beginnings or cherished commitments.”