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In focus Magazine March 2026 advertise

Brand Speak

Inside BirlaNu: Carrying Forward a 1946 Legacy into Modern Construction

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Inside BirlaNu: Carrying Forward a 1946 Legacy into Modern Construction

How does your legacy since 1946 anchor consumer trust in your modern building solutions? 

Our legacy, since 1946, anchors consumer trust by providing a consistent performance of quality, innovation and values that customers have relied on for generations. As part of the CKA Birla Group, which has built respected businesses such as Orient Electric, AVTEC, National Engineering Industries (makers of NBC Bearings) and Birlasoft, our approach has always been guided by strong values of ethics, engineering excellence, and a customer-first philosophy. 

Within this legacy, BirlaNu carries forward decades of expertise in home and building solutions anchored by iconic brands such as Charminar, Aerocon, Parador. This heritage gives our customers the confidence that while our solutions are innovative and future-ready, they are built on a proven foundation of reliability and long-term performance. 

 Today, we offer a comprehensive portfolio spanning Pipes and Fittings, Construction Chemicals, Putty, Roofs, Walls and Floors designed to meet the evolving needs of modern construction. Our aspiration is to be a leading global provider of innovative, sustainable home and building solutions that empower homeowners, builders, and designers to create lasting structures that stand the test of time. 

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