At Enrich, beauty is deeply individual and so is the experience we design around it. As one of
India’s most trusted salon brands, Enrich has grown by combining expertise, empathy, and
consistency, ensuring every client feels understood, cared for, and confident in their own
identity.
A Legacy Built on Trust and Expertise
● Enrich’s journey spans over two decades, built on a strong foundation of service
excellence and long-term client trust.
● What started as a premium salon brand has evolved into a holistic beauty and
wellness destination without losing its core philosophy of personalization.
● This legacy continues to guide how the brand grows, innovates, and engages with
customers.
Expanding with Purpose, Not Just Scale
● Over the last 30 months, Enrich has expanded from 85 to 110 salons adding nearly 30
stores in 30 months.
● This growth has been driven by demand rooted in trust, not aggressive expansion.
● Personalization and people-first experiences have been central to making this scale
sustainable.
Customer-First, Always
● Every Enrich experience begins with listening, through detailed consultations that go
beyond the service requested.
● Many clients have stayed with the brand for years because they trust Enrich’s
recommendations and feel genuinely guided, not sold to.
● This continuity of care builds confidence and long-term loyalty across life stages.
Consistency Enabled by Training and Systems
● As the brand has grown, Enrich has invested heavily in internal training academies.
● Stylists are trained not only in technical excellence but also in empathy,
communication, and client understanding.
● This ensures a consistent yet personalized experience across cities and salon formats.
Data-Supported, Human-Led Experiences
● Client histories and preferences help maintain continuity across visits and locations.
● While data supports decision-making, the final experience is always shaped by the
stylist’s judgment and real-time understanding.
● This balance keeps the experience intuitive, not mechanical.
Category Expertise and Specialized Solutions
● Enrich has steadily evolved from surface-level services to more solution-led offerings.
● Hair and scalp health has emerged as a key focus area, with the introduction of
clinical, results-driven treatments.
● These services are scaling well, reflecting growing consumer awareness and demand.
Ahead of the Industry Curve
● With visible growth projected in the scalp health and advanced hair care category
across 2025 and 2026, Enrich is well positioned for the future.
● The brand closely tracks global and local trends from Korean beauty philosophies to
advanced color techniques and hair skinification.
● Each trend is adapted thoughtfully to suit Indian hair, skin, and lifestyles.
A Brand That Grows with Its Clients
● Today, Enrich stands at the intersection of legacy and innovation.
● Growth is guided by insight, powered by expertise, and anchored in care.
● As the brand continues to expand, its commitment remains unchanged: delivering
meaningful, personalized beauty experiences—one client at a time.
