Bold & Bae Fashion Calls on a Fashion Icon to Join the Founding Table

Seeks passionate style icon to shape the future of bold, fearless fashion for modern women as a Co-founder

Mumbai, 21^st April – Bold & Bae Fashion (BBF), one of India’s fastest-growing D2C women’s fashion and lingerie brands, is on a mission to redefine feminine confidence and self-expression. As part of its next big leap, BBF is officially seeking a fashion-forward influencer and celebrity to join the brand as a Co-Founder.

With boldness at its core, the label is inviting a passionate fashion figure to step into the business—not just in front of the camera, but at the strategy table.

What’s on the Table?

Unlike typical collaborations, this opportunity offers:

• Equity Ownership: Become a true stakeholder with a share in the company’s growth and success.
• Be the Face of the Brand: Represent Bold & Bae as your own – inspire millions with your unique sense of style, confidence, and voice.
• Zero Capital Investment Required: No monetary input necessary – your expertise, vision, and influence are the assets we value most.
• Advisory Board Seat: Collaborate directly with passionate founders and creative heads to co-create strategy and innovation.
• Shape the Brand’s DNA: Influence every element of BBF – from campaigns to collections – empowering women through fearless fashion.
• Amplify Your Personal Brand: Elevate your own identity by being associated with a purpose-led, culture-defining brand.
• Unmatched PR & Media Visibility: As co-founder and face of BBF, enjoy regular features, media spotlights, and industry recognition.

“We’re not here to ‘endorse’, we’re here to build something iconic, together,” said Joyce Motirale, Founder, Bold & Bae Fashion. “Together, we want to challenge norms, celebrate individuality, and create a brand that becomes a go-to for bold, unapologetic women across the country.”

Ready to Own the Bold?

Fashion influencers, celebrities, and personalities who align with BBF’s mission are encouraged to reach out and express their interest. This is more than a collaboration – it’s a co-creation journey with no limits.