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Brand Speak

60 years of building success story

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Paramount Cable

Paramount Cables” a Leading Brand in Wire & Cable industry, with over six decades of operations was founded in the year 1955 was set up as a family venture by Late Mr. Shyam Sunder Aggarwal, the founder chairman.
After its success, he established a new unit under the name Paramount Cable Corporation in 1978 and started supplying telecom cables to the Department of Telecommunications.
These humble beginnings with years of hard work, eventually transformed into Paramount Communications Limited and grew manifold to become one of the largest and most trusted names in the Indian cable manufacturing industry, the group has built up a portfolio spanning a comprehensive range including HV & LV Power Cables, Optical Fiber Cables & other Telecom Cables, Railway Cables, Specialized Cables, Instrumentation & Data Cables, Fire Survival Cables etc. Focused on manufacturing excellence, technological advancement and customer satisfaction, Paramount continuously strives to meet & exceed global quality benchmarks and to provide total cabling solutions for its customers. Paramount has consistently been recognized as one of the ‘Top 1000 Companies in India’ in the annual listing compiled by Business Standard Magazine.
In 1995, the company floated its first IPO, thereafter, becoming listed on stock exchanges in Mumbai, Kolkata and Delhi. It is now listed on both the BSE and the NSE.
Quality has always been of primary importance at Paramount Cables. Their products are a vital infrastructural input and deliver the best possible quality. The manufacturing process is meticulously scrutinized right from the procurement of raw materials until the final dispatch of finished goods.
The plants, located in the industrial areas of Khushkhera (Rajasthan) and Dharuhera (Haryana) close to New Delhi are ISO certified with a special emphasis on health and safety at the workplace. Meeting the exacting standards and procedures of designing, production and supply they have most prestigious approvals in cable manufacturing from globally acknowledged bodies such as LPCB. The units and products are routinely audited by these independent international agencies thus warranting absolute confidence in Paramount products timelessly.
Computerized equipment for Quality Assurance and Testing Laboratories tests cables very stringently under all the parameters as per the requirements of relevant quality standards or the client’s specified requirements. Quality checks also include Raw Material and In Process Inspections, Sample, Routine, Type, Acceptance, and other Special Tests, at every stage.
The plants are equipped with state-of-the-art facilities as technology plays a pivotal role in the manufacturing process. At Paramount, highly professional engineers and technicians are passionately committed to delivering distinctive quality each time. Paramount ensures their employees are equipped with the latest skills and knowledge by providing them with constant training in production and quality workshops.
Both the manufacturing plants have been awarded ISO:9001 & ISO:14001 Certifications for the complete range of cables manufactured there.
Paramount Cables was the first company to introduce “Fire Survival” Cables in India, cables that can maintain circuit integrity amidst an active fire up to two hours thus setting the highest standard in fire safety norms. Paramount holds the very prestigious LPCB approval for Fire Survival range of cables.
Paramount Cables was the first company in India to introduce lead free wires in the domestic market especially keeping mind the health of consumers and electricians. This helped position the company as a customer centric brand.
They also manufacture cables as per the UL certifications, British Standard Specification (BSS), American Standard for Testing Methods (ASTM), International Electro Technical Committee Specifications (IEC), Vereingte Deutsche Elktrotechniker (VDE),Deutsches Institut fὕr Normunge.V. (DIN), International Electrotechnical Committee Specifications (IEC), Japanese Industrial Standards (JIS).
As a part of Make in India initiative launched by Prime Minister in September 2014 as part of a wider set of nation-building initiatives devised to transform India into a global design and manufacturing hub, Paramount has built a strong export base. Paramount has executed orders for reputed international corporations and agencies in various countries such as USA, UK, Spain, Russia, South Africa, UAE, Jordan, Oman, Kuwait, Qatar, Iraq, Sri Lanka, Ukraine, Chile, Tanzania, Ghana, Kenya, Zambia, Nepal, Bangladesh, and Nigeria. They have, for instance, executed orders for large projects for Oil and Power companies in Iraq and Oman. They are one of the largest cable suppliers into the USA market from India. In FY23, approximately 50% of the company’s revenue came from exports. Paramount holds a wide range of UL approvals and has thus positioned itself very strongly in the North American electrical market.
For Indian Distribution, Company prioritizes building strong relationship with channel distribution partners & is focusing on effective communication & setting up a Digital infrastructure to facilitate their distribution channel.
They are currently selling retail in north India, with a distribution segment of more than 100 channel partners. They also have an active network of more than 2000 electricians & the company is continuously engaging with electricians to create a personal connection & loyal outlook towards the company. The company realizes the importance of retailers and electricians in its success story and is committed to providing them with the highest quality products and services.

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