In the bustling landscape of modern business, where products blur and competitors multiply like digital shadows, there exists a silent warrior that can make or break an organization’s success: Customer Experience (CX). It’s not just a buzzword; it’s the strategic heartbeat of companies that truly understand the art of connection.
The modern business battlefield is no longer won through product superiority alone. It’s conquered through understanding, anticipating, and exceeding customer expectations at every touchpoint. Companies that recognize this fundamental shift are the ones that thrive, while others fade into irrelevance.
The finest exponents of CX have elevated it from mere function to a fine art form. Every interaction is meticulously designed—from the moment a customer first encounters the brand to long after the purchase. They don’t just sell products; they craft experiences that make customers feel understood, valued, and special.
The numbers tell a compelling story. Studies consistently show that companies prioritizing customer experience outperform their competitors by significant margins. Customers are willing to pay premium prices, forgive occasional mistakes, and remain loyal to brands that consistently make them feel heard and respected.
But true CX isn’t about grand gestures. It’s in the nuanced details—the personalized follow-up email, the intuitive website design, the customer support representative who goes beyond scripted responses. It’s about creating a holistic ecosystem where every interaction reinforces trust and demonstrates genuine care.
In an era of infinite choices and diminishing customer loyalty, exceptional CX has become the ultimate competitive advantage. It’s about creating memorable moments that transform transactional relationships into emotional connections. Brands that master this art don’t just acquire customers; they create advocates who become voluntary ambassadors of their brand. It is these brands that were recognised as Masters of CX at the day-long Team Marksmen CX Transformation Conclave 2024, Presented by NICE and Associate Partner Exotel.
An audience of industry leaders and experts thronged to understand the course of the future for all things CX, with a slew of topics deliberated upon including AI, CX, and the Business of Tomorrow; Identifying and Eliminating Bottlenecks in omnichannel customer journeys, crafting hyper-personalised journeys, and much more. The speaker line-up included:
- Golok Kumar Simli, Principal Advisor and CTO, Passport Seva Programme, Ministry of External Affairs, Government of India
- Sanjay Gupta, MD & VP, South Asia & Middle East, NICE
- Ankit Goenka, SVP & Head of Customer Experience, Bajaj Allianz General Insurance Company
- Anamika Chatterjee, Head Customer Service – Retail Finance, Hero Fincorp
- Cyril Mohapatra, Senior Vice President and Head of Digital, IndusInd Bank
- Kumar Chandan, Head – Customer Service – North & South, Panasonic
- Manasi Karmarkar, Head Digital Marketing W for Woman, Aditya Birla Fashion and Retail Ltd.
- Subodh Shiohare, Solutions Director, South Asia & Middle East, NICE
- Kaushik Bose, Director – Customer Strategy and Design, Deloitte India
- Satish Bettadapur, VP & Global Head of Customer Care Centers, HP
- Ankit Tandon, CVP & Head – Digital Customer Onboarding, Max Life Insurance Company Limited
- Dilpreet Singh, Head Loyalty, CRM & Partnerships, ITC Hotels
- Gaurav Dua, National Business Head – Services cluster (Education, Health, Pharma, Real Estate), Exotel
- Niyati Sharma, Head – Kohler Experience Centers and Business Development, Kohler India
- Pooja Verma, Corporate Vice President – Customer Experience & Grievance Redressal Officer, Canara HSBC Life Insurance
- Sherry George, Head CRM & Customer Loyalty – International Business, Titan Company Ltd.
- Sahil Sethi, Director Loyalty, JW Marriott
- Akshay Yadava, Director, UIDAI (Unique Identification Authority of India)
- Monish B Vohra, EVP & Head of Operations, SBI Card
- Piyush Srivastav, Head IT (North), The Muthoot Group
- Saurabh Gupta, Group CIO, SAR Group
- Indranil Mukherjee, Head-Customer Experience, PVR INOX Ltd.
- Nikita Dutt Sharma, Head Consumer Tech Checkout Partnerships, PayU
This one-of-a-kind industry platform also saw a cross-section of eminent difference-makers lauded as Masters of CX for crafting elevated customer experiences. This included:
- CANARA HSBC LIFE INSURANCE COMPANY LIMITED
- CESC Limited
- Fenesta
- Hyundai Motor India
- IGT Solutions
- IndusInd Bank Ltd
- JSW MG Motor India Private Limited
- Max Life Insurance
- Panasonic Electric Works India
- RBL Bank
- Redcliffe Labs
- SBI Card and Payment Services Ltd
- SquadStack
- TaskUs Inc
- The Muthoot Group
- Titan Company Ltd International Business Division
Sharing his perspective, Rajesh Khubchandani, Co-Founder and CEO, Team Marksmen Network, had this to say. “In today’s hyper-competitive marketplace, customer experience is our most potent weapon. It’s not a luxury or a department—it’s our organizational DNA. Every interaction is an opportunity to differentiate, to transform transactional relationships into lifelong partnerships. Companies that view CX as a strategic imperative, not a peripheral function, will not just survive but dominate. Our commitment to exceptional customer experiences is our commitment to sustainable, meaningful growth.”
Truly, as businesses navigate increasingly complex and competitive markets, those who view customer experience not as a cost center but as a strategic investment will emerge victorious. In a world where technology can replicate products but cannot replicate genuine human connection, CX remains the ultimate differentiator.
The message is clear: In today’s business landscape, customer experience isn’t just important—it’s everything.
To know more about this unique initiative, write to us at contact@teammarksmen.com.
About Team Marksmen
Through an array of bespoke industry-centric knowledge platforms, using a variety of formats, such as Roundtables, Summits & Conferences, Workshops, and Recognition Ceremonies, Team Marksmen helps senior industry decision makers navigate through issues of critical importance and informs their world-view for better decision-making.
Team Marksmen has successfully executed more than 50 events with 500+ domestic and international B2B and B2C brands, helping businesses across industries create opportunities to engage audiences through on-ground and virtual experiences.
The organisation empowers industry leaders by providing them with insights, ideas, and opportunities that fits their unique industry and context. Through content shared via its flagship website, Marksmen Daily, and print magazine ‘in Focus’ focused on business, leadership, and lifestyle, they help advance the practice of management. Meanwhile, through strategic initiatives like Marksmen Media, it helps organisations achieve objective through a plethora of bespoke digital and content strategies.
