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Brand Speak

Anish Choudhury, Vice President, Head of Strategy & CRM, Tata Realty and Infrastructure Limited

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He shared insights on the critical role of customer journey mapping in today’s business landscape. He emphasized the importance of understanding customer emotions at every touchpoint and addressing pain points to foster genuine relationships. Anish also highlighted the need for transparency regarding ESG initiatives to build trust and advocated for a balanced approach between automation and human interaction, ensuring technology enhances personal connections. 

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