Past- Group Chief Marketing Officer, Innovations Group
Present- Group CMO, buzzworks and Innovation Group
Buzzworks and Innovation Group have named Satish Rajan as the Group Chief Marketing Officer (CMO). Satish Rajan joins as the Group CMO, a strategic move aimed at accelerating the company’s growth in India’s dynamic human resources sector and furthering its global presence.
With a distinguished career spanning over two decades, Rajan brings a wealth of experience to his role. He has served as the vice president of marketing at Teamlease and held significant positions in companies such as Aryaka Networks, Columbus A/S, Kronos, SAP and Magnasoft. Rajan’s diverse background and deep industry knowledge position him as a strategic asset for driving growth and success in his new role.
In his current capacity as Group CMO, he will own the business impact of marketing by strengthening the B2B (business), B2C (customers), and B2E (employees) brand image. He will also direct the broader amplification and demand generation effort by harnessing the ideal mix of online and offline levers. Additionally, Rajan aims to set up the optimal marketing engine with the right-fit people, processes and tools for strategic depth, operational efficiency, and speed of execution.
