Switch Mobility has appointed Sonali Singh as its Head of Marketing. She will spearhead brand strategy, integrated marketing, digital and PR mandates, working...
Seventeen days. That’s how long Mumbai’s much-celebrated underground Metro Line 3 managed to run smoothly before water came gushing down the...
From ‘rags to riches’ is a phrase we often hear, but the story of Mulky Raghunandan Srinivas Kamath, born in a Karnataka village to a fruit...
Gillette’s close shave Although Gillette is a well-known brand, the debut of the Vector razor in India was one of the most disastrous marketing operations in...
When was the last time you went to a theatre to see a movie? Conversely, when was the last time you viewed a Netflix movie or...
While the majority of the EV action takes place on ground, the human desire to fly high remains undiminished. In industrialised economies, small electric planes are...
Sega It’s fascinating how a firm can begin in one place and then expand to another, where it can thrive and become the industry’s king for...
The World Health Organization (WHO) has announced its newest findings after labelling the coronavirus strain B.1.1.529, also known as ‘Omicron,’ as a variant of concern due...
In the last few years, more than 800 new-age firms from India have ditched middlemen and gone Direct-to-Consumer (D2C) since it allows marketers to skip intermediaries...
#1. Bringing your emotions to work is all the rage now. Mental health is top of mind for so many workers, and that awareness has only...
