Gauri Malhotra has been appointed as the Chief Marketing Officer (CMO) of Visage Lines Personal care Pvt Ltd., the parent company of Bombay Shaving Company and Bombae.
With more than 15 years of experience in the field, Gauri is a seasoned business leader and marketing professional known for her expertise in brand building, digital business development, and team management. She has previously worked with renowned brands like Marico Ltd. and RPSG. In her new role, Gauri will be responsible for leading the marketing efforts at Bombay Shaving Company and driving its marketing strategies forward.
Prior to joining her current role, Gauri served as the Business Head at Dr Vaidya’s – New Age Ayurveda, a part of the RPSG Group. During her tenure, she played a crucial role in establishing and expanding business processes and teams in the company’s early stages. Prior to that, Gauri spent over 13 years at Marico Limited, where she held various positions in sales and marketing. She successfully managed prominent brands such as Parachute and led the launch of innovative products like Parachute Advansed Body Lotion. Gauri also played a key role in the growth of acquired brands like Livon.
Gauri has now taken the mandate to build a strong brand & sustainably grow both Visage Lines Personal Care Pvt Ltd. personal care brands – Bombay Shaving Company and Bombae, on the backbone of consumer centric innovation and meaningful experiences.
Gauri Malhotra, Chief Marketing Officer, Bombay Shaving Company and Bombae, said, “I believe that Bombay Shaving Company & Bombae are incredible consumer opportunities to build a distinctive brand, future facing innovations and sustainable solutions for the new young India. I’m delighted to join Shantanu, Deepak and the incredible team on their mission to build an Indian MNC.”
Shantanu Deshpande, Founder & CEO, Bombay Shaving Company and Bombae, said, “We’re lucky to have someone of Gauri’s caliber join us. Gauri is an exceptional marketing leader with a fantastic track record of taking products and brands from concept to substantial market share, without losing intimacy with the consumer. I have no doubt she will make us sharper, stronger, and help us change the game. I wish her a happy and rewarding journey with us.”
