Anything you do in life involves risk, one excellent way to handle and mitigate these risks is to project them into the future and understand them...
We all understand the importance of customer experience, and many are embarking on that journey. However, there are two or three key factors that need to...
As marketeer and CX experts you have to be completely open in terms of where you can get the feedback from. You have to be receptive...
I always recommend that organizations should create what we call digital doorsteps.
We enjoy the record of having one of the lowest grievance ratios amongst the large players.
Customer centricity is becoming the epicentre of each business cycle today. Business leaders are realizing the value in it and it’s becoming a top-driven activity in...
One of the important fact people need to know today is rather than investing in technology, focus on investing on understanding customers.
Personalisation can be split into two parts. One, your stay in experience and the other is how do we personalize the kind of messaging that is...
He shared insights on how it is important to gather information from various sources to create customer cohorts. This involves personalization, understanding and gaining insights from...
The best customer is one who becomes your advocate and brings in more customers. However, a happy customer is someone who continues doing business, allowing you...