Our senior editor Sakshi Dhingra sat down with Sheena Kapoor, Head – Marketing, Corporate Communications, and CSR to discuss ICICI Lombard‘s recent marketing triumph, her inspiring...
Explore the human side of sustainable manufacturing in our revealing interview with Kavita Singh, CHRO of Runaya, who was interviewed by our senior editor Sakshi Dhingra....
The past few years might have been all about AI, as it set industries abuzz. But increasingly, we are seeing talent is a competitive advantage that...
A heritage brand is more than simply a firm with a storied history. It is a brand that has managed to keep its relevance and connection...
It’s true that customers have higher expectations of businesses, but who can blame them? Everybody has encountered exceptional to extremely frustrating customer service. Businesses are under...
Building brands of substance and note remains the holy grail for marketers everywhere, but it isn’t getting any easier. The irony is that despite a proliferation...
Do you remember the iconic ‘Mauka Mauka’ campaign from the ICC ODI World Cup 2015, or the Pro Kabaddi League’s ‘Le Panga’ campaign? We’re sure you...