M&S has a heritage that spans over a century. How do you ensure the brand continues to feel relevant and contemporary in an increasingly dynamic fashion landscape?
At Marks & Spencer, we don’t see heritage and agility as opposing forces – we see them as deeply complementary.
Our heritage gives us absolute clarity on what must never change: an uncompromising commitment to quality, fit, comfort, and trust values that have defined the brand for over a century.
What continues to evolve is how we bring those values to life. We stay close to our customers, understand how their lives and wardrobes are evolving, and respond with sharper product stories, more considered edits, and contemporary ways of engaging – seamlessly across stores and digital.
In India, this translates into serving customers across life stages and occasions – from everyday essentials to more modern, versatile expressions of style – while staying true to the reliability and confidence M&S is known for.
The result is a brand that feels grounded yet current – built on heritage, but always in step with the present.
