Shivam Arora Joins Jeevansathi as SVP and Head of Marketing

The former Haleon marketing professional takes charge of brand, growth and performance marketing at Info Edge-owned matchmaking platform Jeevansathi.

Info Edge-owned matchmaking platform Jeevansathi has appointed Shivam Arora as Senior Vice President (SVP) and Head of Marketing. In his new role, Arora will lead the platform’s brand strategy, growth initiatives and performance marketing functions as the company looks to strengthen its presence in India’s evolving matchmaking market.

Arora announced his appointment through a LinkedIn post, expressing enthusiasm about joining the brand and contributing to its next phase of growth. He also highlighted his interest in shaping conversations around relationships and how people approach finding life partners.

From Consumer Healthcare to Digital Matchmaking

Arora joins Jeevansathi after spending nearly five years at Haleon, where he held key marketing responsibilities across its consumer healthcare portfolio.

During his tenure, he led brand marketing for ENO, overseeing its marketing strategy and category development. He also served as Senior Brand Manager for Centrum Multivitamins, where he was involved in the brand’s India launch and initiatives aimed at building consumer awareness and adoption.

His experience at Haleon provided exposure to brand positioning, consumer engagement and marketing campaigns in the competitive healthcare and wellness categories.

A Career Spanning Leading FMCG Brands

Before Haleon, Arora worked with Dabur India, where he spent over four years managing multiple brands and product categories.

His responsibilities included working on the Dabur Chyawanprash and Dabur Vita portfolios, along with the company’s digestive health and men’s wellness businesses. He was also involved in brand management, product development, consumer marketing and activation initiatives.

Earlier in his career, Arora worked with L’Oréal in channel marketing and sales management roles. He also gained experience at Wipro Consumer Care and Lighting, building a foundation in sales and distribution before moving into broader brand management responsibilities.

Driving Jeevansathi’s Next Phase of Growth

Arora’s appointment comes as digital matchmaking platforms continue to navigate changing consumer expectations, evolving relationship preferences and increasing competition for online engagement.

His new mandate brings together brand-building and performance-led marketing, two critical areas for a platform operating in a category where consumer trust, brand perception and digital discovery play important roles.

At Jeevansathi, Arora will look to bring his experience across FMCG, consumer healthcare and brand development to the matchmaking category, contributing to the platform’s marketing direction and growth ambitions.

His transition marks another leadership move within India’s digital consumer ecosystem, highlighting the growing movement of experienced FMCG and consumer brand professionals into technology-led businesses.