Samsonite South Asia Elevates Anushree Tainwala as CBO & Executive Director

Samsonite South Asia has elevated Anushree Tainwala to Chief Business Officer (CBO) & Executive Director – India & Middle East, expanding her leadership mandate across India, South Asia and 28 markets in the Middle East.

In her new role, Tainwala will oversee a broad portfolio spanning brand strategy, product portfolio management, marketing and communications, e-commerce, physical retail, consumer experience and digital transformation. She will also focus on identifying new revenue opportunities and building capabilities to support Samsonite’s next phase of growth.

Her mandate includes understanding evolving consumer preferences, strengthening Samsonite’s brand portfolio, developing new product lines and expanding sales channels. She will also drive the development of new retail formats across physical and digital environments while strengthening the technology and operational infrastructure supporting the business.

Tainwala said the next phase of growth will require businesses to move beyond traditional silos and respond more closely to changing consumer needs. She highlighted South Asia and the Middle East as rapidly evolving markets and said she looks forward to working across the company’s 28-plus markets to reshape the portfolio, develop new product and retail experiences and pursue emerging growth opportunities.

The expanded CBO role brings together consumer intelligence, product strategy, experiential retail and digital commerce, creating a unified commercial approach across Samsonite’s operations in the region.

Tainwala brings an Economics degree from the University of Cambridge and an MBA from Harvard Business School. Her elevation comes as Samsonite South Asia strengthens its consumer, commercial and digital capabilities across key growth markets.