India’s vibrant economy rests on the shoulders of millions of micro, small, and medium enterprises (MSMEs), which contribute nearly 30% of the country’s GDP and create millions of jobs across urban and rural India (Ministry of MSME Annual Report 2022-23). Yet despite their vital role, these enterprises struggle to secure timely and affordable credit — a gap Purple Finance is determined to bridge by reimagining MSME lending.
Founded by financial services stalwart Mr. Amitabh Chaturvedi, whose career spans leadership roles at ICICI Bank, Reliance Capital, Dhanlaxmi Bank, and Essel Finance, Purple Finance brings together deep industry expertise and a mission-driven approach. Today, Purple Finance is a rapidly growing NBFC that provides secured business loans to micro and small enterprises in Tier III & IV towns, empowering entrepreneurs who form the backbone of India’s economic engine.
From Vision to Execution
Since opening its first three branches in October 2022, Purple Finance has expanded to 40 branches across 6 states, proving its disciplined and strategic growth model. By bringing affordable financial services to smaller towns, it’s giving thousands of MSMEs access to the working capital they need to grow sustainably — without resorting to costly informal borrowing (RBI Committee Report on MSMEs, 2018).
As of March 2025, Purple Finance has crossed ₹124 crore in Assets Under Management (AUM), driven by a passionate team of 350 Purplites who believe in building not just a business, but a legacy of inclusive growth.
Tech-Driven, Customer-First Approach
Purple Finance’s digital-first operating model has set new benchmarks in the MSME lending space. By digitizing every step — from application to disbursement — it ensures quick approvals, faster loan delivery, and complete transparency for borrowers. This innovative approach bridges the credit gap while empowering small business owners with tools and education to manage their finances better (PwC India, The Future of MSME Lending, 2022).
Yet technology is only part of the story. Purple Finance combines it with local expertise and personalized service, building lasting trust among borrowers. This unique mix of high-tech and high-touch solutions is helping small entrepreneurs expand, modernize, and create jobs — fueling economic activity in India’s heartland.
Recognized Excellence & Aspirations
Purple Finance’s commitment to ethical, transparent lending and customer success has been recognized through multiple awards, including:
- Brand of the Year 2025-26 by Team Marksmen
- MSME Leading Finance Startup of the Year at the BFSI Excellence Awards 2023
- Upcoming Lending NBFC of the Year at the India NBFC Summit Awards 2023
- Rising Star NBFC of the Year at the BFSI Leadership Summit and Awards 2024
- Fraud Prevention Team of the Year at the India Credit Risk Management Summit 2024
- Certificate of Appreciation from NGAP for October 2023–April 2024
- Innovative HR Practices Award at the Smart Tech Summit 2024
These accolades affirm Purple Finance’s focus on sustainable, responsible lending and its vision to revolutionize MSME financing in India.
Looking Ahead: A Bold Vision
Under Mr. Chaturvedi’s guidance, Purple Finance has set ambitious goals: to grow its AUM ambitiously and expand to 50 branches by March 2026. But the aspirations don’t stop there. The company aims to transition into a Small Finance Bank — a move that will empower it to offer a wider range of financial products to underserved entrepreneurs and accelerate financial inclusion (RBI guidelines on Small Finance Banks) and becoming a one-stop financial partner for MSMEs across Bharat.
Purple Finance dreams of a future where no MSME, regardless of its size or location, is held back by lack of credit. By championing this vision, it is not just funding businesses but helping build a stronger, more self-reliant India.
A Partner for India’s Next Chapter
As India aims to become a $5 trillion economy, the success of MSMEs will be pivotal. Purple Finance’s transparent processes, disciplined growth, and unwavering customer focus position it to be a key enabler in this journey — proving that when MSMEs flourish, India prospers.
Purple Finance stands as a beacon of what’s possible when expertise, innovation, and purpose come together — turning small businesses’ dreams into engines of national growth.
