He highlighted the brand’s dual identity as both a legacy and a modern entity. He emphasized the core values of quality, trust, durability, and customer centricity that drive their initiatives. Finolex actively engages in region-specific campaigns such as the Wari in Maharashtra, Puri Rath Yatra in Odisha, and festivities like Ambayatara in Gujarat and Pongal in the South, alongside Pan-India campaigns like Diwali. Additionally, Finolex contributes to societal betterment by touching lives through various campaigns. The brand stays ahead of the curve by leveraging AI, influencer marketing, and cutting-edge strategies to remain competitive in the consumer market.
The 4th edition of Most Preferred Brands 2024 held on 11th December 2024 at The Lalit, Mumbai
