Vinod Cookware’s New Ad Tackles Kitchen Challenges with a Humorous Twist

The TVC strengthens the brand identity by highlighting the premium features of the SAS metal range which will be aired on popular Indian GECs.

10th September 2024, Mumbai – Vinod Cookware, one of India’s most trusted cookware brands, has launched a new television commercial highlighting the SAS (Steel-Aluminium-Steel) metal technology used in their premium range. The campaign is to be aired on popular general entertainment channels like Star Plus, Colors, Zee TV, and Sony Max. Conceptualized by Network Advertising and produced by 10 Films, the TVC humorously depicts a robbery gone wrong. It highlights the key features and advantages of Vinod Cookware’s premium SAS metal range, which provides consistent heat distribution and minimizes food burning. Running from 31st August to 17th September, the campaign aims to enhance brand recall and strengthen its connection with consumers nationwide.

Link to the TVC: https://www.youtube.com/watch?v=IOhIkXbi3_Y

Set in a hill station, Vinod Cookware’s new ad film uses humor to portray a comical kitchen encounter where chefs outwit a thief, all while showcasing the brand’s SAS metal technology. The lighthearted narrative highlights the cookware’s even heat distribution in a playful yet engaging manner. The 45-second TVC is set to air on popular Indian TV channels and CTVs, amplifying the brand’s presence by targeting high-TRP programs along with repeat telecasts such as Anupamaa, Yeh Rishta Kya Kehlata Hai, Jhanak on Star Plus; Laughter Chef, Mishri, Mangal Lakshmi on Colors; Taarak Mehta Ka Ooltah Chashmah, Pushpa Impossible on Sony SAB; and Bhagya Lakshmi, Radha Mohan, Rab Se Hai Dua on Zee TV. The campaign also aims to connect with regional audiences by featuring a lineup of popular Marathi shows on Star Pravah and Zee Marathi, ensuring broad engagement across diverse viewer segments. Additionally, the TVC will be aired on Hindi and Marathi movie channels, including Star Gold, Sony MAX, Zee Cinema, and Pravah Pictures. To further strengthen brand sustenance, Vinod Cookware will leverage digital and OTT platforms like Zee5 and Disney+ Hotstar to showcase the ad film.

Shayondeep Pal, CCO of Network Advertising, shared, “The idea was to move away from the typical ‘happy-family-mother-in-the-kitchen’ films and explore new ways to communicate the SAS metal technology. By showcasing the ‘Steel-Aluminium-Steel’ layering that evenly spreads heat, we aimed to demonstrate how this product reduces the risk of food burning. The unique narrative of a protagonist caught in a kitchen heist brings a humorous touch to the product demonstration. We were fortunate to have a talented cast that nailed the timing—crucial for humor to succeed.”

Shouvik Basu, Founder & Executive Producer of 10 Films, added, “The concept of merging a robbery scene with cookware in a hill station setting was a fresh and exciting challenge. It required careful casting and seamless storytelling to shift the audience’s focus from the heist to the utility of Vinod Cookware. The shoot was a perfect balance of humor and product integration, and we are proud to have worked alongside Network Advertising in delivering this memorable film.”

Sunil Agarwal, Director of Vinod Cookware, said, “At Vinod Cookware, we have always upheld the highest standards of quality and functionality, and our SAS Metal range is a testament to that commitment. Through this new campaign, we aim to communicate the core values that define our brand—quality, reliability, safety, and sustainability. By integrating wholesome humor into our messaging, we’re reinforcing to consumers that Vinod Cookware remains a trusted partner in Indian kitchens, dedicated to enhancing their cooking experience with products they can rely on.”

About Vinod Cookware: Vinod Intelligent Cookware is India’s leading producer of premium quality stainless steel cookware, co-founded by Rajeram Agarwal in 1962. It has an extensive range of 400+ products. From a local manufacturer of stainless-steel bowls and dishes, the brand went global in 1990 when it began exporting to the U.K., the U.S.A., Germany, and France. Vinod Cookware now boasts India’s largest range of hygienic stainless-steel pressure cookers. The brand has bagged The Best of Bharat Award 2022 by e4m Pride of India. It has also been recognized as the best Non-Stick Dosa Tawa brand by Mishry Reviews, which has reviewed over 2000+ products in the Cooking and Dining space. In 2023, Vinod Cookware expanded into the UK and EU markets with the launch of a dedicated website. In the following year, it further expanded its portfolio by acquiring Healux International, a prominent consumer brand. Vinod Cookware has been committed to upgrading to the latest technology and new-age materials that suit the Indian Kitchen.

Website: https://vinodcookware.com/