Our senior editor Sakshi Dhingra sat down with Sheena Kapoor, Head – Marketing, Corporate Communications, and CSR to discuss ICICI Lombard‘s recent marketing triumph, her inspiring career journey, and the evolving BFSI landscape. Sheena shared insights on their latest campaign that’s creating waves in the insurance sector. She revealed the strategic thinking behind its success and how it’s reshaping customer perceptions. From her early days to becoming a corporate communications leader, Sheena’s growth story is one of determination and innovation, with a lot of astute advice for aspiring professionals in the field. We also explored current marketing trends shaping the industry. Sheena highlighted the increasing role of digital platforms and personalized customer experiences in insurance marketing. The conversation touched on the BFSI sector’s impressive growth trajectory, and veered towards how ICICI Lombard is positioning itself to capitalize on emerging opportunities and navigate challenges. Don’t miss this insightful dialogue with one of the industry’s top communication professionals. Gain a unique perspective on corporate storytelling, brand building, and the future of marketing financial services.
