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Tarun Bhagat elevated to Pepsico Chief Marketing Officer (India & South Asia)



PepsiCo has elevated Tarun Bhagat as the Chief Marketing Officer for the beverage division in India and South Asia. Previously, Tarun Bhagat held the position of Senior Director of Marketing for renowned international beverages like Mountain Dew, 7Up, and Mirinda.

Bhagat boasts an impressive 19 years of experience in the industry, commencing his career at LG Electronics as a product manager for refrigerators in overseas sales and marketing. Throughout his tenure, he steadily climbed the corporate ladder, eventually assuming the role of communication manager for air conditioners.

Following his tenure at United Breweries as the Group Product Manager for Kingfisher beer, he joined PepsiCo as an Assistant Brand Manager with a focus on Pepsi brand management in India. Recognized for his outstanding performance, he was later promoted to the role of General Manager, assuming additional responsibilities as the Brand Manager for Mountain Dew.

Throughout his career, he has held various roles, including Vice President of Marketing and Associate Director, where he played a crucial role in overseeing Quaker India and later took charge of the Lay’s brand. As a Brand Director, his focus remained on managing the brands of Pepsi, Gatorade, and Aquafina.

Bhagat holds a masters in international business, marketing from Symbiosis, and has done varied online courses from Harvard Business School Online.