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8 trump cards that can grow your Start-Up rapidly



Have you started your business, but are finding yourself at a loss of understanding how to grow your customer base by adding new customers to your business? Here are some practical tips to help you do it.  

Get to know your customers

Recognise your customers’ demands and create products and services to suit them. Personalising your services and encouraging your consumers to submit feedback are two ways to obtain insight into your clients.

Offer great customer service

Make sure your client service is top-notch, and go above and beyond wherever possible. Not only will your consumers remember your excellent service, but they will also be more inclined to recommend you to others.

Nurture existing customers and look for new opportunities

If you own or manage an Aboriginal business in Western Australia, you can market it for free by listing it in the Aboriginal Business Directory Western Australia. A growing number of state governments and private companies are interested in partnering with Aboriginal businesses. Make sure you strike the correct balance between customer retention and acquisition.

Use social media

Social networking is a vital tool for promoting your brand to potential clients and gaining critical data through a process known as “social listening.” You may learn what consumers are saying about you on social media, gain insight into their behaviour, identify keywords and trends that appeal to your target market and improve your customer service by using social listening. You may use social media to raise your company’s profile and attract new clients.

Attend networking events

Spend time developing your networks — it’s not about what you know but about who you know. Networking allows you to form relationships with others and urge them to refer customers to you. 

Host events

Hosting your event is a terrific approach to get to know your customers and form bonds. Invite a few of your most loyal customers, and urge them to invite their friends. 

Give back to your community

Increasing brand awareness in your community is an excellent method to acquire new customers. To enhance your company’s profile, consider sponsoring or participating in a community event.

Measure what works and refine your approach as you go

To determine whether or not your marketing efforts are successful, keep track of where your clients are coming from. Don’t be frightened to try new things. If something isn’t working, change your strategy and spend more time on the things that produce the best outcomes.

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Facebook to rebrand the company ‘Metaverse’




Facebook is the world’s largest, and arguably most influential, social media platform, with more than 2.8 billion monthly active users and a net worth as of now of $1 trillion.

It’s safe to say that the majority of our lives rely on Facebook. Recently, Facebook, the parent company of Instagram and WhatsApp, hit the headlines when it went dark for six hours, causing havoc all over the world.

According to a report by The Verge, Facebook is planning to rebrand the company with a new name to focus on building the metaverse. Metaverse, as the term suggests, is a virtual-reality space in which users can interact with a computer-generated environment and other users.

According to the report, CEO Mark Zuckerberg will reveal the company’s new name on October 28 at the annual Connect conference, but it could be announced sooner.

Facebook, which aspires to be renowned for more than just social networking, revealed on Sunday that it will hire 10,000 people in Europe over the next five years to help construct the metaverse, which the corporation regards as critical to its long-term success.

In July, Zuckerberg said that Facebook’s future lies in the virtual metaverse, in which users will live, work and play inside.

Facebook already has more than 10,000 employees who build consumer hardware like AR glasses that Zuckerberg believes will be as ubiquitous as smartphones.

The company wants to be known as much more than a “social media” company, and is promising to change the way humanity interacts.

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One to lookout for: Rakesh Jhunjhunwala invests in a furniture startup!




Rakesh Jhunjhunwala, often referred to as India’s own Warren Buffett, is an ace investor with a track record of successful investing. Many treat him as a bellwether, and look to him for guidance and inspiration when it comes to navigating the vagaries of the investing landscape. And so, it would be of interest to investors to know that India’s Big Bull has out his money where his mouth is and invested in a furniture-based startup, Arrivae.

What is Aarivae?

Founded in 2017, Arrivae is a customized full home interior solution provider that enables customers to get the house customers want. From designing the finest homes by some of the finest architects and interior designers to material supplied by some of the most credible vendors. It specializes in providing practical solutions for various situations. Arrivae works in four simple steps; meeting the designer, designs made for customers, intelligent manufacturing and lastly concierge services.

Arrivae raised Rs 50 crore in its first round of external funding, backed by ace investor Rakesh Jhunjhunwala. Enam family, Siddharth Yog (Founder, Xander Group), Anand Jain (Chairman, Jai Corp), Harsh Jain (Founder, Dream 11), and Ramesh S. Damani (Chairman, DMart) all participated in the fundraising round.

“At Arrivae, we’re still in the early phases of our plan to build India’s most comprehensive home renovation ecosystem. Partnerships are important to us at Arrivae because they help us build brand confidence in the ecosystem, especially among customers.” said founder Yash Kela.

Kela rounded things off by saying, “All the veterans who have participated in this round will enable more faith in the Arrivae brand.”

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The right pricing will be crucial for the launch of Zydus Cadila’s vaccine.




The destiny of Zydus Cadila’s Covid vaccine is in doubt, as the vaccine’s price appears to be delaying its introduction into the vaccination program. The business has received emergency use authorization from the FDA to inject its Covid vaccine, ZyCoV-D, to children aged 12 to 18.

Zydus Cadila, located in Ahmedabad, has imported the pharmaJet, a needle-free applicator for painless intradermal vaccine delivery. 

Each jet is responsible for delivering a specific amount of vaccination. 

As a result, a single dose is split into two shots, one for each arm. “It’s an expensive device and hence jacks up the overall price,” a government official said.

Around 20,000 dosages can be administered with the jet injector.

The government has been purchasing Covaxin at 225 per dosage and Covishield, another Covid vaccine developed in India, at 215 per dose.

The price of the Zydus Cadila vaccine, according to Health Secretary Rajesh Bhushan, will be significantly more than that of existing vaccines.

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